xclaimagency.com
search engine optimization
MONTHLY SEO is included in our web hosting services which can take 6 to 8 weeks to start working. If you need immediate short-term results, we are an approved Google AdWords Agency and can design a Google AdWords Campaign just for you and your target market.
Here's how we do it...
Google Search Campaign – is keyword driven. We use the Google Keyword Planner Tool (based on what Google already knows about all keywords people are using to search for your services) to create the initial keyword/phrases that will produce immediate results by displaying an ‘in your face’ listing on the first page of Google Search as in the screen shot below...
Google Display Network - there are two statistics that contribute to the effectiveness of any advertising campaign – ‘Frequency’ and ‘Reach’. Google is like a television – with different ‘networks’ or ‘channels’ that cater to different market segments and utilize a variety of proven methods for targeting your audience. Every website out there that allows Google to place image / video banner ads - comprise the Google Display Network. Across the Internet there are all manner of websites that allow ad banners to be placed which maximizes your ‘Reach’. We select ‘networks’ that will best target the market you specify which increases your ‘Reach’ metric. You don't pay per click unless they actually click through to your website.
Google Re-marketing Display Network - are your Ads that are displayed to visitors identified by tracking cookies captured from their previous visits to Display Networks that display your ad. This increases your ‘Frequency’ metric. Tracking cookies allows Google to track and follow individuals that visited a Display Network that displayed your ad - as they browse the Internet - allowing Google to display YOUR ad again to these specific individuals thereby increasing the frequency your ad is viewed by an individual. The Re-marketing Display Network gives real 'legs' to your investment. No cost to keep following them - pay only when they click through to your website.
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